Handel Automotive - Medford, WI
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Handel Automotive LLC originated from Handel Motor Co Inc which was originally established by Otto Handel in 1920.  At that time, Otto opened up the dealership in Stetsonville WI just 5 miles south of Medford.  The first line of vehicles sold were Star and Durant.  In 1928, Otto obtained the Chrysler and Plymouth franchises and added Oldsmobile in 1937.
Otto continued to operate the Chrysler-Plymouth dealership from Stetsonville but in 1945, he moved the Oldsmobile franchise to Medford where a new building was constructed at 316 South Main St which remains the home of Handel Automotive LLC. 
Otto retired in 1965 and turned over the Oldsmobile business to his only sons Jerry and Roger Handel.  They added the Buick franchise in 1969 and GMC in 1970.  Lindow's Pontiac Garage was later purchased in 1975 by the two brothers now adding the Pontiac franchise to the business.
In 2009 GM announced the closing of some of their dealers and Handel Motor Co Inc was one of them.   Not to be detered, Jane and Dave Handel decided the business needed to continue on and established Handel Automotive LLC.  The business continues to be Medford's most trusted car dealership and automotive repair facility.
As we have alot of history in this company and this area.   Otto Handel was Dave's Grandfather and Roger Handel was Dave's Father.  Not to mention, Jane's Grandfather worked for Otto Handel at the Stetsonville dealership and later at the Medford dealership where he later retired sometime in the late 1960's.


We believe in providing the area with quality pre owned vehicles and automotive service at reasonable and competitive prices. 
Complete customer satisfaction is our primary focus.  Our professional staff undergoes constant training to ensure they are knowledgeable about every vehicle we service. We believe finding the perfect car for you as well as providing quality service for you is a testament to our success.
Trust is the foundation of our relationship with our individual clients and business partners. Handel Automotive LLC is synonymous with reliability, fairness and experience.  Come visit us and get to know us better!


Jane Handel
Phone: 715-748-4323
Email: handelautomotivellc@gmail.com
Owner, Manager and Sales
Jane has 17 years of experience in the automotive industry in the manager/service manager area.  
Jane can assist you in locating the right vehicle for you as well as handle your service needs. 

Dave Handel
Phone : 715-748-4323
Owner and Sales
Dave has 27 years experience in the automotive industry. 
Dave can assist you when you are ready to purchase a vehicle.
  Chris Shore
Phone : 715-748-4323

Service Manager
Chris has 22 + years experience in the automotive industry. 

Chris can assist you with as all your service needs.
  Steve Ching
Phone : 715-748-4323

Parts Manager
Steve has 20+ years experience in automotive parts management.

Steve can assist you with all your parts needs or service.

ASE certified technicians with a combined 30+ years of automotive technician experience.
From left to right;
Dave, Hunter and Brian

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316 S Main St - Medford, WI 715-748-4323 -